MasterDrive’s Women in Transport event


MasterDrive has concluded this year’s Women in Transport event to mark Transport Month 2019. It was the third year the event took place. Over the past three years the event has grown immensely, with audience members more than tripling.

The managing director of MasterDrive, Eugene Herbert, says the company wants to acknowledge the month in a different manner, where the ladies in our industry can be honoured. “Many transport month initiatives are similar in their objectives. We decided, three years ago, to take a different approach to the month and create a morning where we can honour the ladies in an industry. As it can be a male-dominated environment for many within the industries, the theme of ‘A Career Lady’s Guide to the Transport Industry,’ was well-received. “

Eugene Herbert

The event is also an opportunity to bring awareness to initiatives that contribute to our society. Previously we worked with PinkDrive but scheduling conflicts lead MasterDrive to cross paths with an initiative that fights human trafficking. “This year we supported the campaign, Truckers Unite Against Trafficking (TAUT). The Transport Sector Retirement Fund (TSRF) and Salt Employee Benefits (Salt EB) joined forces to launch this campaign.

“Advocate Liechen Strydom, from Liberation Legal Consulting, brought awareness to how the transport industry can support this worthy campaign. Every person in the audience was moved and saddened upon learning about how young women become victims of traffickers and the trauma and abuse endured. I encourage every person join to join us in the fight against human trafficking.”

MasterDrive also had the opportunity to run a draw for two accommodation prizes, supplied by CWT Business Travel Management Company, where the proceeds raised were given to Footprints Foundation. The foundation is supported by the MC of the event, Macfarlane Moleli, and collects sanitary pads for young girls whose education is affected by the lack of access to these items. Over R5 000 was raised for the charity.

The event also provided the opportunity for a panel discussion to share tips on how to thrive in the transport industry. “Representatives from various industries including, Hollard, Born Fabulous, Avis Fleet, DHL, MasterDrive, Inspectacar, and Cartrack shared their experiences of building their careers in the transport industry and provided tips on how other ladies in the industry can emulate this.

“This was followed by a wellness section that looked at achieving a work/life balance. Dr Karen Horne spoke about stress management. Dr Melanie Frazer provided tips on how to move yourself from burnout to balance, while image consultant, Skye Mendes shared how making small changes to your image can result in big changes in your life.”

Guests also had the opportunity to learn about some of the challenges faced by taxi drivers. “When I first met Dr Lee Randall, I made a passing comment about taxi drivers. This caused her to write her PhD on the subject and discover some interesting facts that should help us understand the difficulties these drivers face every day,” says Herbert.

Derek Kirkby and Mark Grobbelaar ended the morning off with their presentations on the Urban Skills Xperience (USX) and Women INpowerment, respectively. Every year these demonstrations prove to be a highlight of the event because of the skills shared and the practical tips that can be taken home to the ladies’ loved ones.

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