The President of the Retail Motor Industry Organisation (RMI), Jeanne Esterhuizen, has called on the broader automotive aftermarket to continue raising the bar when it comes to safety, sustainability, and operational excellence – values she says are fundamental to building a resilient and responsible industry.
Speaking in her capacity as a judge at this year’s MasterDrive Fleet Safety Awards at Automechanika this past week, Esterhuizen commended the high standard of entries and emphasised that excellence in fleet management and road safety is never accidental. “It is the result of deliberate choices, consistent practices, and measurable commitment,” she said.
Esterhuizen noted that the 2025 awards showcased measurable progress, with companies increasingly presenting evidence-based approaches that go beyond compliance to create a living culture of safety. “We are seeing more organisations that not only talk about what should be done but are implementing real strategies to protect lives, improve efficiency, and contribute to environmental sustainability.”
She highlighted the strong connection between safety and sustainability, observing that the same discipline that saves lives also safeguards the environment. “From eco-driver training and route optimisation to the introduction of hybrid and electric vehicles, these efforts demonstrate a genuine commitment to future generations. Safety and sustainability are no longer separate priorities – they are deeply intertwined,” she said.
Esterhuizen also reminded delegates that sustainability has a human face. “When truck stops and rest areas are safe, clean, and dignified, they show respect for the men and women who keep our economy moving. Respect for people must always underpin operational excellence.”
Reflecting on her decades in the automotive aftermarket, she added that vigilance remains the cornerstone of safety. “Risk escalates the moment vigilance fades. Technology and monitoring systems are invaluable tools, but they only protect lives when the data they generate is reviewed and acted upon.”
Esterhuizen said the RMI’s strategic focus aligns closely with these principles, as the organisation continues to champion road safety, promote ethical and professional standards across its associations, and advocate for continuous improvement through training, compliance and an unwavering commitment to measurable progress.
“As an industry, we have a collective responsibility to lead by example – ensuring vehicles are maintained to the highest standards, technicians are properly trained, and business owners prioritise the safety of their staff and customers. This is how we contribute meaningfully to South Africa’s road safety outcomes,” she said.
In closing, Esterhuizen congratulated the winners and finalists of the MasterDrive Fleet Safety Awards for setting new benchmarks of excellence. “Excellence is not perfection; it is progress – measured one safer journey at a time. Together, we can continue building an industry defined by accountability, innovation, and care for every person who travels on our roads.”
Read more MasterNews
