Launch review: BMW X7


BMW is pulling back the covers on a new definition of automotive luxury. The BMW X7 blends lavish presence, exclusivity and spaciousness with the versatile and agile driving properties customers expect from a Sports Activity Vehicle (SAV).


The latest, and largest model in the BMW X line-up, offers an outstanding powertrain and chassis technology. There is also generous levels of space in each of its three rows of seats, a luxurious ambience and advanced equipment features. This combines to deliver an unparalleled driving and interior experience. BMW’s new design language brings the modern elegance characteristic of the brand’s luxury-segment models to the exterior of the BMW X7. This adds visual poise, assurance and an overriding sense of authority.


P90351652_lowRes_the-first-ever-bmw-xThe new BMW X7 represents the next stage in the premium carmaker’s ongoing model offensive in the luxury segment. The increases in presence in the class and the systematic expansion of the BMW X model portfolio is among key areas BMW identifies – as part of its NUMBER ONE > NEXT strategy. This ensures sustained growth in the world’s car markets in the future.


The new BMW X7 is built at BMW Plant Spartanburg in the US state of South Carolina. This centre of expertise also handles production of the BMW X3, BMW X4, BMW X5 and BMW X6.


A new measure of authority, luxury and modernity

The expansive exterior dimensions of the new BMW X7 take luxury to a new level. It is 5 151 mm in length and 2 P90351719_lowRes_the-first-ever-bmw-x000 mm wide. The car is 1 805 millimetres tall and has a wheelbase of 3 105 mm. The X7 displays harmonious proportions and establishes itself as the new head of the BMW X model family.


The high-impact presence of the new BMW X7 is underscored by its upright front end. The chrome elements that ring the car and accentuate its unique character also influence its distinctive appearance. New use of forms, dominated by surfaces with structure and precise lines, lends the X7 its modern and progressive aura.


It has the largest kidney grille ever designed for the brand models which spans the front of the BMW X7. Together with slim twin headlights extending up to the grille, it emphasises the width of the car. It creates an unique presence.


P90351682_lowRes_the-first-ever-bmw-xThe new BMW X7 comes as standard with LED headlights. BMW Laserlight with Adaptive LED Headlights can be specified as an option. This system employs a BMW Laserlight spotlight with Selective Beam to optimise the high beam function. As a result, the range of the non-dazzling high beam is increased to a maximum 600m. Blue x-shaped elements, which split up hexagonal light sources inside the familiar BMW twin headlights, make a distinctive visual statement.


With standard specification, the wide lower air intake receives extra structure from a horizontal chrome bar. The Design Pure Excellence equipment line brings a three-dimensional version of the bar that turns upwards at its outer edges. Integrated discreetly into front apron on either side of the aluminium under guard are slim LED front fog lamps. Another model-specific feature is the particularly large BMW roundel on the bonnet.


P90351701_lowRes_the-first-ever-bmw-xFrom the side, the large windows and long, dynamically flowing roofline of the X7 hint at an illuminated, spacious interior. The rear doors are longer than the front doors. This emphasises the spaciousness of the SAV’s rear compartment and making it even easier to get in and out.


There are clearly structured surfaces and the eye-catching character lines rising up to the rear end. These are hallmarks of the brand’s new design language. The versatile functionality of the new BMW X7 is highlighted by its ample ground clearance. There are also optional roof rails.


P90351664_lowRes_the-first-ever-bmw-xAmong the car’s elegance- and exclusivity-enhancing features are chrome trim strips around the door sills. These extend up to the Air Breathers and are continued in the rear apron. It continues up the rounded contouring of the fully body-coloured wheel arches. These house light-alloy wheels in formats up to 22 inches.


The sizeable dimensions of the new BMW X7 are also expressed at the rear end, which is broken up by horizontal lines. It is also bordered by vertical separating edges. The slim LED rear lights provide a clear segmentation of the rear. Bridging the space between the two units is a chrome bar. This design cue is only previously encountered at the rear of the BMW 7 Series luxury sedan. The classy exhaust tailpipe embellishers and the under guard positioned between them on Design Pure Excellence cars provide further touches of exclusiveness.


The new BMW X7 is fitted as standard with 21-inch light-alloy wheels. The selection of light-alloy wheels available on the options list includes 22-inch variants.


Design Pure Excellence, M Sport package and exclusive options from BMW Individual

The Design Pure Excellence equipment line, the M Sport package and exclusive BMW Individual options offer scope for customers to tailor standard specifications. There are grille bars in Aluminium matt and an array of accents in High-gloss Chrome and 21-inch light-alloy wheels in Y-spoke design. The Design Pure Excellence underlines the rich elegance of the new SAV model.


The M Sport package showcases the dynamic potential of the new X7 with extra-large air intakes. It also has 21-inch light-alloy wheels in M twin-spoke design and a distinctive look for the front apron, rear apron and side skirts. Its sporting aura is accentuated by additional design elements in High-gloss Black or Black Chrome. The latter is a shade reserved for BMW’s luxury-class models.


Trim elements in High-gloss Chrome can be an option. Classy options from BMW Individual are also available from the launch of the X7. Among the items lending the car’s exterior design an even more rarefied air of exclusivity, meanwhile, is the BMW Individual paint finish Sunstone metallic. There is also a 22-inch BMW Individual light-alloy wheels.


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