MasterDrive and BeSafe partner up


MasterDrive and BeSafe, car seat providers, are partnering for an open day this Saturday at the MasterDrive premises. Join us on 17 September to see if your child’s car seat is installed properly, to see the latest showroom of BeSafe products and learn about other tips on car seat safety.


Children under 12 years of age or those less than 1,5m in height, must use a car seat or a booster seat to remain safe in a vehicle. The managing director of MasterDrive, Eugene Herbert, explains: “Yet, picking out the right car seat is not as simple as going to the shop and selecting one that you like.


“The most recent research says that infants should be kept in rear-facing car seats until the age of two. A rear-facing child seat better supports the head, neck and spine of infants and toddlers in a crash because it distributes the force of the collision over the entire body. As your child grows, in both weight and height, you will need to update your car seats.


Yet, in South Africa, there is still a great need for more education about car seats. “It is only in recent years that more parents are coming to accept car seats as basic necessity for infants and children. More awareness is still needed around this and many parents may not realise that their car seat will not be adequate for the full duration of a childhood.


“Added to this is the challenge that a large portion of the population can ill afford the one car seat they have purchased, never mind regular upgrades as well. These are all challenges we need to face in South African and find ways to upskill and empower parents to keep their children safe in the car.”


Join MasterDrive and BeSafe for their open day on 17 August 2019. More information will be shared about car seat safety. Wheel Well, a non-profit organisation extensively involved in car seat safety, will be there as well. MasterDrive will also be launching their showroom of the latest BeSafe car seats.


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