MasterDrive joins Simola Hillclimb


MasterDrive is pleased to announce a new collaboration, this time with the renowned Simola Hillclimb. The event will take place from 3 to 5 September and even more people can watch the event as the entire hillclimb will be livestreamed and certain parts will be featured on TV as no spectators will be allowed due to COVID-19 protocols.


The CEO of MasterDrive, Eugene Herbert, is looking forward to joining expertise with such a well-known motoring event in South Africa. “The Simola Hillclimb is a motoring event with a rich history since its start in 2009. We are excited to partner with the organisers on this event as it continues to grow and evolve despite the challenges that COVID-19 presented.


MasterDrive is looking forward to ‘piloting’ the safety cars in the event. This will be done in our Ford Mustangs that will be that will be part of our new programme, TrackMaster. We will also be conducting a race truck demonstration up the hill, a first for the Simola Hillclimb.”


Ian Shrosbee, from the Simola Hillclimb, says they are delighted to welcome MasterDrive to the event as their official safety car sponsor. “MasterDrive is renowned for its road safety ethos and teaching drivers better driving habits and car control.


“While the Simola Hillclimb is a high-speed event, the synergies between the event and MasterDrive are highlighted in their  demonstration of enhanced driving skills, applied technology and vehicle care. The MasterDrive Mustang safety cars and the demonstration race truck are sure to capture the attention of those present at the event and viewing on the live feed,” says Shrosbee.


COVID-19 has presented challenges as many areas still battle to overcome the current wave of infections. “As such no spectators will be allowed at the event but for Simola Hillclimb, however, this also presents an opportunity. Many people who would not ordinarily have been able to attend the event, can still view it on the livestream and when it is aired on SABC 3 on the Sunday.


“We encourage anyone who has not had the opportunity to watch the Simola Hillclimb to join us virtually. It is a unique and entertaining event that every person should witness at least once in their life and the virtual streaming is your chance to do so,” says Herbert.


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