MasterDrive is proud to host the third annual Fleet Safety Awards celebrating excellence and innovation in and commitment to road safety across all industries. It recognises organisations and individuals demonstrating outstanding commitment to making our roads safer. It is a one-of-its-kind event in Africa that places emphasis on those that espouse the values of ‘road safety.’
The CEO of MasterDrive, Eugene Herbert, says the headline partners of the Fleet Safety Awards play an essential role in making the Awards an effective and powerful platform to promote road safety. “In 2023, Santam Heavy Haulage and Castrol joined as the first headline partners. This year, we welcome Webfleet and FNB as new, influential partners to the Awards.
“With four powerful partners prioritising the Fleet Safety Awards, we anticipate that 2024 will be even more successful. It is testimony of the importance of the Awards to road safety when organisations of this calibre place their support behind the event,” says Herbert.
Thuli Manyoha, Executive Head of Mobility Cluster at Santam, says the Heavy Haulage division is deeply committed to road safety and promoting responsible driving practices. “The Fleet Safety Awards align perfectly with our values and provide an excellent platform to recognise and celebrate the achievements of drivers and fleets that prioritise road safety.
“By joining these prestigious Awards, we can more effectively further our mission to reduce accidents and promote safer driving habits in South Africa. The growth of the Awards over the last three years is a testament to its impact. This year we anticipate even more diverse and inspiring stories of innovation, excellence and best practices in road safety,” says Manyoha.
The Marketing Director for Castrol Africa, Jennifer Heyes, says the Fleet Safety Awards evolved from a niche event to a cornerstone of industry recognition in road safety. “Initially, it was a platform for a select few to showcase their fleet safety efforts. It has since transformed into a significant industry benchmark celebrating not only excellence but setting new standards for safety practices.
“Additionally, the partnership aligns perfectly with Castrol’s values of safety, innovation, and community engagement. By working together, we can make significant strides in improving road safety and saving lives. We encourage other organisations to join this important endeavour and further promote innovations in road safety,” says Heyes.
Justin Manson, Sales Director at Webfleet South Africa, Bridgestone’s global fleet management solution, says the Fleet Safety Awards align well with the organisation’s mission. “Promoting road safety is a priority at Webfleet. Thus, supporting an initiative that shares the same objective, is a natural step for us.
“We have high expectations for the 2024 awards. The more organisations that support it, the stronger its message becomes. Widening the conversation around road safety is of critical importance. The Awards allow organisations to assess where they fall within the realm of road safety and what needs to be done to reach the highest standards,” says Manson.
Marketing Portfolio Manager at FNB, Thabang Wessie, says logistics play a pivotal role in developing the economy. “Safer roads is of utmost importance which is why recognising businesses and individuals actively prioritising best practice and behaviours should be recognised. It shines a greater spotlight on road safety while allowing us to celebrate those who do it best.
“The Fleet Safety Awards aligns well with our values as a bank centred on aiding customers and the wider community. We are aligned to what the Awards stand for and aim to continue to be a force behind entities that drive better experiences on our roads just as we do for customers with our fleet solutions,” says Wessie.
MasterDrive looks forward to the upcoming Awards. “Entries have been submitted, judging completed, and results tallied. All that remains is to award the 2024 winners,” says Herbert.
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