Spreading the appreciation with MasterDrive


The conclusion of MasterDrive’s Women in Transport event in early October also created an opportunity for an individual to be honoured for her contribution and dedication to road safety. Additionally, one of the main reasons that the event is hosted is to help bring awareness and support to initiatives bringing about change to our society. This year MasterDrive had the opportunity to honour two organisations.

The managing director of MasterDrive, Eugene Herbert, says that while all ladies in the transport industry were honoured, there is one in particular that deserves a special mention. “The 2019 event saw the introduction of the ‘MotherTrucker’ award to honour that special lady that looks over the drivers she comes into contact with and spreads the importance of safety throughout South Africa.

“This year, we were proud to award Elka du Piesanie, the Hollard Highway Heroes campaign manager. The magnitude of the operation and its dedication to road safety and rewarding the truck drivers who themselves are devoted to road safety, is an initiative that resonates with us. The reason behind why we do business, or what we call our Why, is ‘Making a difference one day, one kilometre, one life at a time.’”

The event is also an opportunity to bring awareness to initiatives contributing to our society. Previously we worked with PinkDrive but scheduling conflicts lead MasterDrive to cross paths with an initiative that fights human trafficking. “This year we supported the campaign, Truckers Unite Against Trafficking (TAUT). The Transport Sector Retirement Fund (TSRF) and Salt Employee Benefits (Salt EB) joined forces to launch this campaign that takes a stand against this crime that destroys so many lives.

“Advocate Liechen Strydom, from Liberation Legal Consulting, brought awareness to how the transport industry can support this worthy campaign. Every person in the audience was moved and saddened upon learning about how young women become victims of traffickers and the trauma and abuse endured. I encourage every person join to join us in the fight against human trafficking.”

A draw for two accommodation prizes, supplied by CWT Business Travel Management Company, allowed MasterDrive to raise proceeds for the Footprints Foundation. The foundation is supported by the MC of the event, Macfarlane Moleli, and collects sanitary pads for young girls whose education is affected by the lack of access to these items, to which every young lady should have access. Over R5 000 was raised for the charity.

MasterDrive appreciates not only the opportunity to bring change and improvement to the guests but to these worthy initiatives and organisations. “It is a highlight for every member of our team. We encourage every organisation to support us in all three of these initiatives. Don’t hesitate to contact us if you would like to support these causes as well,” says Herbert.

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