While the phrase ‘value for money’ is becoming common place in automotive marketing, one recently launched SUV is proving that this catchphrase is more than just a tagline.
The Jetour T1, recently launched in South Africa and is already available in China, the UAE, Saudi Arabia and the Philippines. It has received a very warm reception both locally and globally for its value-packed offering. Within the first three months of 2025, over 17 900 T1 units were sold in China alone.
“Bold design and tech-rich interior”; “value-for-money SUV with strong feature set for the price”; “phenomenal value for money car with real capability” are just some of the reviews that the Jetour T1 has received recently.
In 2024, the Jetour T1 was honored with the Red Dot Design Concept Award, recognising its distinctive boxy design, the seamless blend of classic off-road features with clean, modern lines, and an interior that balances rugged character with real comfort. This globally respected accolade underscores the T1’s success in combining urban practicality with genuine off-road capability, bridging everyday city driving and outdoor exploration.
“The Jetour T1, priced from R514 900, is quickly establishing itself as a strong value-for-money contender in the SUV segment,” says Jetour Vice President Nic Campbell. “As part of the newly launched T-Series, the T1 sets a new standard by combining style, performance, and comfort in a thoughtfully designed, value-packed package.”
International media highlighted the T1 as tech-loaded and well-equipped, rivaling features usually found in more expensive SUVs, including a large infotainment display, advanced driver-assistance systems and a spacious, premium-feeling interior. Its competitive pricing, combined with a robust turbocharged engine and smooth automatic transmission, was praised for delivering a strong mix of performance and everyday practicality.
Added to this offering locally is the comprehensive seven-year/200 000km warranty, a seven-year/75 000km service plan, and 10 year/ 1 000 000km engine warranty (only applicable to the first owner).
In South Africa, the Jetour T1 launched with four available models, namely the 1.5TD 2-wheel drive Edge for R514 900, 1.5TD 2-wheel drive Aspire for R544 900, the 2.0TD 4-wheel drive Xplora for R594 900 and the top of the range 4-wheel drive 2.0TD Odyssey, priced at R634 900.
All T1 models are equipped with 540° panoramic view cameras, rear parking sensors, tyre pressure monitoring, LED lighting (front fog lights, automatic headlights, and rear taillights), electrically adjustable heated mirrors, roof racks, and privacy glass.
Both the 1.5TD 125kW and 2.0TD 180kW engines are paired with a 7-speed dual-clutch transmission, delivering smooth and responsive performance. The higher-spec Xplora and Odyssey models add advanced capability and comfort, including an XWD intelligent 4-wheel drive system, high ground clearance, and 8 driving modes such as Sport, Snow, Mud, Sand, and X-mode.
Inside, they feature a 15.6” infotainment screen, dual-layer soundproof glass, ergonomic seats, and flexible storage, while the Odyssey tops the range with a Sony 9-speaker surround sound system for an immersive audio experience.
December marked Jetour South Africa’s strongest monthly sales ever, with 1 371 vehicles sold, placing the brand among the top 10 best-selling car brands in the country for the month, with sales of the new Jetour T1 alongside the T2 contributing to this notable milestone.
With its boxy design and modern features, the Jetour T1 stands out as a smart, cost-effective choice within the SUV segment in South Africa – a market that has seen SUVs and crossovers accounting for over half of all new vehicle sales in recent years.
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