Toyota leads January car sales


Vehicle stats for car sales at the start of 2017 reveal Toyota is leading the way. Their vehicle sales tally for January was 12 252 which is almost 3 800 more vehicles than the closet competitor. This is a 24.3% market share. This means in January one in every four vehicles purchased was a Toyota or one of its affiliate brands.


Of the vehicles sold, the Hilux was the most popular selling up 2 398 units. The senior vice president of sales and marketing, Calvyn Hamman says the majority of sales, 2 164, were via dealerships. This is also higher than other models sold in South Africa.

“We’re also very pleased with the Etios and Corolla Quest numbers, with sales of 2,302 and 2,221 respectively on the back of a good rental month. These cars comfortably claimed third and fourth spots on the passenger car sales podium. In fact, Toyota takes pole position not only in the passenger car segment but light commercial vehicles (LCV) as well,” Hamman said.

Results from January sales also reflected the popularity of Toyota’s SUV range. The Fortuner sold over 1 200 units and is also the highest-selling SUV in South Africa. The RAV4 sold 689 units. Hamman attributes this to their ability to now satisfy ‘pent-up demand’ for Toyota models now that supply constraints are easing.

Other notable contributors from Toyota include the evergreen Quantum (1,192), Avanza which leads the MPV race and the Land Cruiser Pick-up, making it the front runner in the specialty light commercial vehicle segment.

On the medium commercial vehicle front, the Toyota Dyna and Hino 300 achieved a market share in excess of 20%.

“In the light of the first month’s sales, I’m cautiously optimistic about the 2017 sales trend. We’ve really been trying hard to listen to the voice of the customer and it’s so encouraging when this is rewarded with good sales,’’ Hamman concluded.

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